television set all those years before they discovered that fox news could do the yelling for them. i think that's why you see such a difference in response between mainstream media like nbc and fox is the whole idea of fox is trust us they can't be trusted. >> and we saw this week some people asking why isn't fox having an investigation the way nbc is continuing to have an investigation into broin williams. that's a category error to equate brian williams and bill o'reilly. they are in two different ponds, two different oceans. >> well first of all, fox is a niche program. it's for a group of people alienated from the rest of the news media. it's also wedge programming, wedge politics the idea is to divide the audience grab hold of the part that agrees with you. so it require this constant