standalone streaming service. >> hbo and cnn are both earned by time warner. the company doesn't release a number of subscribers hbo has in the u.s., but analysts estimate around 30 million subscribe via cable and now close to one million subscribe online. combined, that's still a smaller number than netflix's 40-plus million in the u.s. making the competition stiffer, hbo now cost twice as much. >> how do you justify that more expensive cost? >> we think it's a premium product. we have four hollywood movie studios. we have 3,000 hours of live programming. we think that's more than a fair price. it's a movie ticket and a bucket of popcorn. >> we're at the point where hbo is a streaming service, an on demand service that happens to have a linear television network? >> no. as we say, it's multi-lateral. people are enjoying the network in a myriad of different ways. we just want to give them the flexibility to do so however they want, whenever they want.