released by universal let's say might hope to make 50 or $60 million at the box office, but since then we have seen china grow in terms of box office really by factors no one could have anticipated and today a movie being released by universal might hope to make 300 or $400 million. not only that but universal has even spent the past decade building a theme just those 14 years, and i think you're right, it's made a lot of media companies very cautious about what topics they weighed into, what scripts they approve, even down to certain frames or casting decisions they make in every movie they produce. >> you make the point in your book that china is never portrayed as the villain in any major studio films. whether that's a good thing or bad thing, that's the truth. you never see films where china is the villain. or is that because of the importance of the chinese box