channel at all, cnn on tv is one of the most popular channels on all of cable in the u.s. and it's watched around the world and satellite. we will keep doing what we do 24/7. due to cnn's deals with cable and satellite providers you will still need a subscription to cable to watch this channel, you are not going to get this feed on cnn plus but cnn has been adding content in other ways for decades. the best example is the huge free ad supported website. think of cnn plus as additive, as the latest edition with everything from anthony bourdain's travels to a daily version of this show. you will be able to see me weekdays 11:00 a.m. eastern time on cnn plus in addition to sundays here on cable. i've been on the inside of cnn plus for almost a year, we started doing pilots and all of that last summer. but i will be honest, even i have had some questions along the way. what is the business model? what's the value proposition? to get answers let's bring in two cnn plus leaders, andrew morris an executive vice president, the company's chief digital officer and the head of