lifestyles. >> sounds like a pretty good life. >> it's actually quite normal. >> and a normal life. that's keet. >> it's normal. but it is very hard to be normal. >> creating a sense of normalcy is the number one goal here. often times, that means creating a routine and sticking to it. >> if you walk in here, this will look like just about any other grocery store to you. but i want to point out things that are different. you see the same products. juices, you can buy just about anything you want. cleaning products. but you will notice quickly, there's no prices on anything. as you br to see, there's no money exchanged hands either. the customers, as you might guess, are very different type of clientele here. they are residents of this village. they all have severe dementia. often times they come here with their care-givers. ultimately when they come up to the front desk after buying all of their products, they don't exchange any money. and trudy, a staff member, is