to make movies and television shows about sexy female engineers at the fourth grade level girls at the same, same percentages of boys say they're interested in careers in engineering or math or astrophysics but by eighth grade that has dropped. >> reporter: what has >> they're not seeing role models they're seeing boy astronauts and boys start facebook or google and hard to imagine to see yourself as something you don't see, especially as a kid. >> reporter: her family's foundation supports ten by ten a social action campaign that produced the film "girl rising." >> i will read. i will study, i will learn. >> reporter: aimed at educating girls the world over. >> i'm grateful that it really is a global perspective. so easy it's to think that those are problems that exist somewhere else when in reality we have lots of challenges with girls and women, even here.