the name apple. you know, the whole model of the computer industry and the computer business was ibm. >> another business service of tomorrow made possible today by ibm. >> ibm was an anonymous organization. no one knew who the president was. they probably had no idea the ibm logo looked like it was carved out of roman marble. you know, it was just this monolithic kind of thing, and we took just the opposite which was let's make steve very high-profile, let's tell our story. >> working in this garage, jobs and a high school classmate quit their positions at large electronic companies and using tiny silicone chips built this small computer board. >> funny the garage story was less of a feature in those early days. it later on became more of a lookback when people started doing stories on the background and so forth.