guys have no idea what's about to happen. and to be fair, neither did we. any time you see an apple event, know there's a team of people in the audience who are just sick. so if you are giving a demo and you deviate off the script, well, lots of bad things can happen. when steve comes up with, here's what i want to show. everything is dissected. the message is dissected into very specific actions. and let me go ahead and get that picture within picture up. i'm going to go ahead and just push the sleep/awake button. to take the phone, i just take my finger and slide it across. want to see that again? he's got several discreet parts of the demo. we had a flask of scotch with us. and after every little part, the person who was responsible for that portion, you know, took a hit. >> i want to make a call to