to stay on the air, and they need to stay on the air to raise money -- money for the kind of electronic equipment any network would be proud to own. i believe god wants us in the next 30 days to have every one of these bills paid in full, and ptl can live if we pay our bills. it pays the bills if we would all just do [voice breaking] something. troy: as televangelism grows, jim bakker is the one who truly gets it. he understands that preaching on television is not just about standing up and giving a fire-and-brimstone speech. he understands that in the age of television, the johnny carson approach to televangelism, that being more intimate, showing your lifestyle, and your beautiful family is essential because it brings people in. and he's a brilliant entrepreneur, and he's a brilliant salesman of himself. ♪ ptl ♪ and now here are jim and tammy! clayton: their appeal is powerful. last year, a million people responded to the bakkers' constant request for money. tammy bakker: how many do you have right now? just about 30. 30 what?