necessary? >> for me, it goes back to the idea of the empty suitcases. like growing up and watching people on tv and movies, actors pick up suitcases to leave and seeing they were empty. i always thought like the actors can tell they're empty and they know they're not going anywhere and maybe because i'm not an actor and i don't know how they use their imagination to create three dimensional space i wanted the set to be detailed always. >> reporter: the details matter. >> takes us to a place where we ache to go again. >> reporter: since it premiered in 2007 "mad men" has received 15 emmy awards and four golden globes and changed the game for amc paving the way for the high brow scripted series now taking over cable tv. >> i feel very lucky to be working in television right now. there is none of it without "the sopranos" that really was both the creative and the business model. and in fact amc was very