health and human services taking on a striking shift in tone with a series of new ads using firsthand accounts to get the vaccine hesitant to realize the dangers of covid-19. >> we take advantage of like simple things in life, like going to the bathroom and brushing your teeth. i have trouble doing all that now. >> reporter: the ads are part of a $250 million campaign focused on the nearly 1 in 4 eligible americans who are not yet vaccinated. so far, 56% of the total u.s. population, more than 186 million people, have been fully vaccinated, according to data from the cdc. and over 6 million people have gotten a booster shot. and for the second consecutive week, the cdc's ensemble forecast predict news covid-19 deaths and hospitalizations are likely to continue going down over the next four weeks. >> god willing, i think we're just about to begin to turn the corner again on the pandemic. >> reporter: meantime, there's a long overdue renewed focus on