russian officials plead with the public not to panic, pleas with go unheard. >> we're seeing shortages now, that's bad enough for some people in russia. what you're saying is that soon, we could see a much bigger, much more serious economic impact because of these sanctions. >> yes. the shortages, it's a temporary -- most of the shortages are a temporary problem. so that will be solved, goods will appear. it's an acute phase and then everything is fine. with the quality of life, real income, that is not that apparent yet. but that will be -- this problem will be accumulating and becoming more and more apparent in the coming months. >> reporter: in fact that impact on quality of life is already being felt.