they couldn't afford movie stars. and the strategy is finally settled on was making horror movies. >> i am dracula. >> the universal horror movies are primal. they're just dripping with atmosphere. look at dracula. the look of it is part of the energy of it. part of the character. it's part of the vibe. >> the spider is spinning his web for the fly. the blood is delight. >> i love "dracula." it gets better every time i watch it. lugosi is acting on this other level. the whole pace of the scene revolves around him. he sucks all the air out of the room in a good way. >> when "dracula" became such a box office hit, they went, oh, that worked. what else is out there? >> in the name of god -- >> i know what it feels like to be god. >> it was james wells' "frankenstein" that made me want to make movies. i remember seeing the burning windmill sequence. i was 6 years old. and from that point on, i wanted