circle. >> to be the first person outside the country we're going to allow to wear the wearable. it's a wireless tracker you clip on. literally, you shake it, and it tells you basically how well you're doing. like how many steps you actually took or how long you were swimming and what not. it makes it so simple, all you do is lay it on the phone, that's it, and the data transfers. >> i have also bib thinking about it for patient applications. all you have to do is light up all the lights on the disk when you go home from the hospital. we can set that level of activity and keep increasing it. >> do they say, it sounds good, but it's gimmicky? it sounds like a gimmick? >> yeah, they do. you know, go put the ipod on the defibrillat defibrillator, i get that all the time. on the other hand, we have been massive massively unsuccessful of getting people to take their drugs and fitness.