i mean, pretty much the job definition is one of optimism and wouldn't it be cool if. so it drives everything we do around here because everyone's, like, wouldn't it be cool if we could make an inflatable elf and bouncy castle walk? wouldn't it be cool if we could make solar energy cheaper than coal? it's like inherently optimistic and beautiful. i think i'm imagining it more as a catch cry for the next generation. we need an awful lot of children in huxly's generation and your children's generation to grow up thinking, wouldn't it be cool if we did this to make the future a fabulous place to live? >> for saul griffith, making the future a fabulous place to live means finding inventive ways to tap the potential of alternative energy. ben kaufman wants to give would-be inventors a way to see the right ideas amade into real-life products. whether it's revolutionizing robotics or opening a pathway for innovation, both griffith