he became the exceptional hollywood negro. had a blonde wife; he lived in brentwood. he played the role very well. - o.j.'s sitting there in the passenger seat with a gun pointed at his own head. - if the person that had murdered two white people was a street thug, it wouldn't have been a big case, but it was this kind of icon. - we understand o.j. is in custody. - and you don't want to believe that this kind of person would've done this. - how do you plead to counts one and two? - absolutely, 100% not guilty. - legal analysts say simpson's demeanor was orchestrated by his newly expanded legal team, which now includes johnnie cochran. - johnnie cochran was a hero to the la black community because he had spent decades exposing police misconduct in the treatment of african-americans. - the eyes of the world are focused here in los angeles, where the much-anticipated murder trial of o.j. simpson is about to begin. - that trail of blood through his own ford bronco