>> try to find a western. >> all right. >> once everyone had a tv set in their living room and advertisers had fully gotten a grip on how effective this was a way to sell products, the very definition of what you were doing was to create entertainment that would appeal to as many people as possible. >> beaver, eat your brussels sprouts. >> gee, mom, i can't. my stomach's filled up to my throat. >> now, no excuses. >> "leave it to beaver" was something that a lot of families understood. it's the first show that was ever shot from the perspective of a child. >> beaver. >> most people have had a lot of the experiences that the beaver or wally had, and everyone in their life has an eddie haskell. >> wally, some dumb kid fell in the soup. good evening, mr. cleaver. some poor unfortunate child is trapped up there. >> everyone has that moment when they were so embarrassed and