republican operative sergio gore and trump's oldest son, donald trump jr. president obama's memoir of his presidency came out almost three years after his term ended and almost 800 pages. george w. bush's "decision points," almost 500 pages. but for trump, captions are all he wanted to write and the decision to keep his brand at the forefront is very -- well -- on brand. >> kate bennet with me now. so, kate, just how much money is this picture book of insults allegedly making the former president? >> well, i mean, there was a print run of 200,000. i spoke to people in the publishing industry, who confirmed that number and figure of 75 for an unsigned, 230 for signed. 100 bucks, let's say, a buck, times 200,000, i mean, we are looking into the millions of dollars. it's something, of course, erk he can put his name on. he has done it for steaks and wine and bath robes and perfume. so why not a coffee-table book? you know, the pictures of public domain. he didn't have to pay for them. they belong to the -- the