>> reporter: then a heated town hall, pitting resident against resident along cultural lines. mur yet that is this week's ground zero. >> i don't think we're prior pa prepared for this. >> reporter: what's driving these two sides? he runs a political company and never took a stand before, has gone from the bus protest to verbal sparring at the town hall and promises to keep the heat on. >> these people are so excited to be here and they look out the windows going, what's happening? >> reporter: you were blocking their way in? >> not because of them, because of standing firm, letting the officials know, this is not the right way to handle this. >> latinos are the ones who defend your country -- >> reporter: on the other side, this resident, better known for his partying mexican music, has suddenly become for the migrant rights side, a new hero.