president campaign manager, brad parr scale has been given a detailed printout of all the data that's collected. take, for example, muddy knights rally in kentucky. he learned that 28% of people that attended had not voted in one of the last four elections and he shares that data on twitter. i asked him, why not keep it secret? why make it public? >> i have one speed to come on. hiding doesn't get you anywhere. >> right now, even democrats can see that the trump campaign is beating them in the digital space and that's especially true when you take a look at those micro-targeted ads that we are seeing so much on facebook and google. shannon? >> kristin, how was the trump campaign responding to all of this? >> brad parr scale thinks that democrats are freaked out by the a trump campaign's prowess online and even obama's former