"let's go brandon." there's people chanting expletives of their kids. maybe they don't want to endorse that king of language. but let's go brandon is funny. it's an inside joke. kids love it on college campuses. it's spraying like wild fire. kind of surprising that the hospital has lost superintendent much support in ten months. let's go brandon indied. >> sean: not a single thing that i can think of that is as successful. i tend to agree with you. now that this has happened, instead of the expletive, let's go brandon! have to add humor to it. it works. the message gets out. everybody is in on the joke. how many of those t-shirts?