we're seeing more people seek out female owned and minority owned businesses. google trends, searches for black owned businesses specifically were up 600%. it's having a big impact on her business. let's listen. >> because no one really cares about the little people half the time. it's important to support us as little people. the women-owned businesses, we kind of get lost in the mix sometimes, so having that support really is nice. >> reporter: and you don't even have to come out to markets like this. many are online, have been forced to go online. you can shop there. you can also share on social media your favorite small businesses to show your support and even leave a google review. that can help them be placed higher in those search algorithms. >> that's a good idea. thank you for that. the most absurd insane case of one upsmanship in washington