incentives. so the idea throughout is, okay, we are going to work through this. we will incentivize and this was a pre-print study so it hasn't been peer reviewed. it looked at vaccine center programs, and it basically found none of them lead to an increase in covid-19 vaccination rates. all of the tools and all that has been thrown at this fortress, this wall built by our politics have not really worked. >> well, i mean the biggest incentive is it could save your life, right. if you are willing to forego that, a million dollars is not that incentivizing, right? the fact of the matter is people don't believe that they made the wrong choice until they're in the er. by then it is probably too late. i mean it is -- i think the problem with this moment is we keep saying at what point, at what point, at what point. well, we know what point it is. the party has reached the apex,