latter stage capitalism where nothing is sacred and not saying that activism is sacred, but we've seen a commercialization of pretty much every single niche market of american life, and so of course this is going to be something that is going to be exploited at some point or another. i'm thankful that there was a backlash. i think that it should create honest conversation instead of sort of a self-righteous pat on the back that we accomplished this. but the direction that capitalism is going, that we are in fact exploiting every single thing that's possible under the sun, and that this is completely fair game, unfortunately, for a u.s. market. i don't see it as too out of bounds or out of pocket for what has already been exploited and that's just the honest truth. i would love to say that it was -- i think there are certain things, motherhood, parenthood,