>> the scale, ben, is that everything is facebook. instagram is facebook. what's app is facebook. they're in all these different aspects of your life. it's if you get one of one platform, the other ones have alorithm behavior and the u bicty of it makes it feel like a monster and brings out other conspiracy theories. that outage yesterday, lots of conspiracy theories. people say hey, i wonder if that is to try to make -- do we know anything about what that outage is about? because it also showed how, you know, kind of integrated into our lives they are. >> first of all, we don't know a ton about how it happened or how exactly this took place in that way. we do know facebook is so much so they couldn't get into the rooms they needed to fix it because it was tied to facebook, tied to facebook.com. it's a complicated mess.