it was always there. most people just hadn't noticed. what's your thoughts on that. >> that's fact. it's the reason why we created assemble. harvard, you're right. that's why we're trying to solve the problem. there's been inequalities, especially in the public school systems, you know, and we're here to give these kids representation and be in every household from different career industries to let them know they can achieve and have visualization of people that kind of looks like them. >> cortney, you guys launched on black friday. how has the reception been so far? >> so far the response has been great. we're gaining thousands of customers. we have interests in a lot of fortune 500 companies and many individuals reaching out wanting to teach. so this week when we released everything, we were looking forward to just the impact it makes first and foremost and the response. hopefully it goes in the same