Unbundling the Customer Data Platform : vimarsana.com

Why a more modular approach to first-party data benefits marketing and data teams alike.

Related Keywords

Boston , Massachusetts , United States , Google Bigquery , Music Group , Just Developers , Your Company Data Warehouse , Universal Music Group , Boston Consulting Group , My Experience At Universal Music Group , Adobe Stock , Bundled Components , Customer Record , Decision Making , Boston Consulting , Consulting Group , Customer Data Platforms , One To Personalization Is Within Reach , Lessons Learned From , Marketers Should Care About , Universal Music , Customer Data , Marketing Ecosystem , More Agile Approaches , Customer Data Are , Not Just , Get There , Data Warehouse , Artech , Operational Customer Data Platforms , Lee Hammond , Digital Marketing , Dxm ,