Unusual Call to Action Examples That Actually Work What drives CTA clicks? Is it the color of the button? Is it the language used? Undoubtedly, unusual CTAs have a way of converting. Bio 281 Is it the color of the button, the language used, or the context around it? Advertisement Continue Reading Below Undoubtedly, all of these factors play a role, but unusual CTAs have a way of standing out and converting. There is no magic guide on how to create a call-to-action that guarantees results, and that’s why both boring and unusual examples can work. Typically, marketers A/B test to improve conversions around a CTA, and part of this process can involve changes to the actual CTA itself.