ViacomCBS will enter the streaming wars with Paramount Plus on March 4 Steven Zeitchik, The Washington Post Feb. 24, 2021 FacebookTwitterEmail And then there was "Frasier." ViacomCBS on Wednesday announced its beefed-up streaming service Paramount Plus, highlighting a dizzying mix of existing content, new shows and revivals of long-owned properties like the Seattle-set sitcom, in the latest bid by a media company to win streaming dollars. "This is a big day, a new day - a new beginning," said ViacomCBS chairman Shari Redstone, speaking from a virtual presentation on the Paramount lot in Los Angeles. The company is betting that renaming and supercharging CBS All Access - its existing service -with a vast supply of new content will help it compete with Disney's Hulu, Comcast's Peacock, Warner Media's HBO Max and, to a lesser extent, Netflix and Disney Plus.