Images of citizens dressed like soldiers – wearing bulletproof vests, ballistic helmets and combat boots – have been thrust into the spotlight following the U.S. Capitol riot Jan. 6 and civil unrest in the streets of America last summer. Now companies that manufacture and sell military-grade gear face an ethics quandary: Business may be booming, but at what cost? Some say it’s out of their hands. Others are trying to distance themselves from the extremists. “Many of these people aren’t serious about buying duty gear, they’re doing it for show and don’t represent the body armor community in any way,” said Nick Groat, CEO of Safe Life Defense, whose company has been accused of serving up ads to extremists on Facebook.