What are keys to successful crisis communication? : vimarsan

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What are keys to successful crisis communication?
As crises such as the COVID-19 pandemic evolve, research shows leaders should communicate critical information in a distinct, consistent and consensual way.
The economic impact of COVID-19 has devastated many sectors, and the shift to working from home has presented leaders with a range of communication challenges.
In times of crisis, employees turn to their organisation’s leaders for guidance and support. It is vital for senior leaders to understand how they should communicate critical information with their employees. What is the purpose of crisis communication, and when is it most effective?

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