What Matters combines elegance and ecology in home and body care products Interview : Baptiste Le Guay, Vincent Gallon 25 May 2021 Share: Launched in 2020, the Digital Native Vertical Brand (DNVB) offers about fifty beauty and home references in refillable, reinforced glass packaging. Available online with or without a subscription, What Matters products and their refills target consumers concerned about naturalness and environmental protection, but who want no compromise over the quality of formulas and perfumes and product aesthetics. Charlotte Caton, one of the brand’s founders, told us more. Premium Beauty News - You launched What Matters a few months ago. How is the project doing now?