Who Is Sofia Richie's New Boyfriend Elliot Grainge? Things To Know About Music Executive KEY POINTS Sofia Richie's new boyfriend Elliot Grainge is the founder and CEO of record label 10K Projects Grainge has verified accounts on Twitter and Instagram but is a private person His father is Lucian Grainge, the chairman and CEO of Universal Music Group Sofia Richie has moved on from ex Scott Disick with new boyfriend Elliot Grainge. On Wednesday, Richie, 22, made her relationship with her new beau Instagram official by sharing photos of them kissing and cozying up to each other. This comes just days after it was reported that she has found new love in the music executive.