Key Takeaways If we don’t have a DevOps culture, a culture to support the DevOps adoption, all automation efforts will be fruitless. A DevOps culture is one where stakeholders in the software development and delivery process, including the business, are aligned around shared objectives. Psychological safety is about getting comfortable with failing ... and being in an environment where it’s safe to iterate, fail and continuously improve. But building trust can be challenging in diverse DevOps teams. In order to develop a sustainable DevOps culture, treat your “Culture as a Product”. Strategies for accelerating and sustaining a DevOps culture are to prioritize this initiative as a strategic organizational goal; develop a roadmap, and identify objectives and key results.