Why never release a James Bond movie on Netflix Tower Heist, on video request, released in theaters and less than three weeks away. The move was doomed. The movies were angry. AMC, Regal and Cinemark he announced If Universal had gone ahead with the test, they wouldn’t have played the movie. Punished, Universal capitulated and the “test” never went ahead. Things have changed. Over the past year, cinemas have not had any setbacks, and studios have been able to conduct streaming experiments that have been reflected over the past decade. But far from opening up a bold era of home entertainment, these experiments have shown Hollywood studios, yes, that they still need movie theaters if they want to make blockbusters around the world that attract at least big bucks.