Widen Enterprises: Widen and Outfit Announce Partnership to Simplify Brand Consistency and Content Creation MADISON, Wis. and BRISBANE, Australia, Feb. 16, 2021 (GLOBE NEWSWIRE) -- Widen (https://www.widen.com/), maker of digital asset management (DAM) and product information management (PIM) software, and Outfit (https://outfit.io/), a brand automation platform, today announced their new partnership. Brands can now integrate Widen and Outfit into one workflow that enables users to self-create personalized content while protecting brand consistency, increasing speed to market, and reducing costs. Today, many marketing teams struggle to control how partners, dealers, and colleagues in multiple departments portray their brand. Because these collaborators use a wide variety of tools to publish across an ever-growing number of channels, protecting brand consistency has become difficult. Marketers do not have the capacity to approve every sales deck, banner, brochure, info sheet, social post, infographic, etc. without causing severe bottlenecks.