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The nation's booming e-commerce market is driven by affordable smartphones and low-cost data plans, leading major retail and consumer goods makers to increase their investments in the online space.
Best Media Info: According to Kantar, a minority of touchpoints deliver the majority of impact (20% of touchpoints show an impact of 80%). Brands should do fewer things, but do them excellently.| Marketing News
Texas National Bank in Mercedes, Texas, is testing how alternative data can improve the speed and accuracy with which it lends to its small-business customers.
The digital ad spending remans in UK (9.3%), US (10%), Australia (5.8%), France (11%) and China (3.3%).
Letting consumers share their VantageScore data with crypto lenders is expected to help them get a better deal on crypto loans.