Roku, Unity Help Mobile Apps Acquire Users Via CTV
Roku is working with real-time 3D (RT3D) content company Unity to help marketers of mobile apps expand acquisition campaigns to streaming TV inventory. The…
Source: biztoc.com
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Roku and Unity Partner Help Mobile App Businesses Reach Streaming TV Viewers
New partnership makes extending campaigns into TV streaming easy and impactful for app marketers on Unity
Source: tvtechnology.com
Roku partners Shopify to enable shopping through the TV
Digital media streaming platform Roku has unveiled its collaboration with e-commerce platform Shopify to provide its audience the accessibility and capability to purchase products from Shopify vendors
Source: marketing-interactive.com
Roku Brings Shopify Checkout to TV Streaming
For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote
Source: marketscreener.com
Roku Stock Soars on Shopify Deal for Click-to-Buy TV Advertising
The deal will make it easier for people to immediately buy things advertised on screen.
Source: marketwatch.com