Roku's Latest Move Is a Slam Dunk for Its Advertising Business
Roku will now offer a key advantage to certain e-commerce providers that advertise on its platform.
Stay updated with breaking news from Roku Action. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Roku will now offer a key advantage to certain e-commerce providers that advertise on its platform.
Roku shares skyrocketed 11% on Tuesday after the TV streaming platform said it would enable viewers to seamlessly buy products from Shopify merchants directly from their streaming device.
EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions.
Roku has partnered with Shopify to allow Roku streaming device users to purchase products from Shopify merchants directly from their TV screens, via Roku…
For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote