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Facebook has been accused of boosting Indian Prime Minister Narendra Modi’s Hindu chauvinist Bharatiya Janata Party (BJP) in elections by offering it cheaper advertising deals.
Facebook has been accused of boosting Indian Prime Minister Narendra Modi’s Hindu chauvinist Bharatiya Janata Party (BJP) in elections by offering it cheaper advertising deals.
The ruling party was charged 29% lesser on average, than that of their rivals, for the same number of views
The cheaper rates allow the BJP, Facebook’s largest political client in India, to reach more voters for less money.
Facebook allowed surrogate advertisers to secretly fund BJP’s election campaigns, boosting its reach on the platform.