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페이스북 공유하기트위터 공유하기카카오톡 공유하기카카오스토리 공유하기블로그 공유하기네이버밴드 공유하기 조주희 삼성서울병원 교수. 삼성서울병원 제공 ■삼성서울병원은 28일 조주희 암교육센터 교수와 강단비 임상역학연ê...

The Nation, check out our latest issue. Subscribe to Support Progressive Journalism The Nation is reader supported: Chip in $10 or more to help us continue to write about the issues that matter. Sign up for our Wine Club today. Did you know you can support The Nation by drinking wine? I came to The Nation as an intern at the start of the Reagan years, and edited the magazine from 1995 to 2019. I am deeply committed to my role as steward of this remarkable institution, and I am determined to bring it into the 21st century. But that task has proven increasingly challenging.1

In June of 2020, Apple made an announcement at its annual Worldwide Developers Conference (WWDC) that sent shockwaves throughout digital advertising. With iOS 14, all app marketers would have to prompt their users and request consent to ad tracking, which Apple would enforce through its AppTrackingTransparency (ATT) framework. Since then, so much has happened, including multiple updates to Apple’s policy and enforcement delays; but as of now, Apple has finally released iOS 14.5 and thus, begins its enforcement.  What is ATT and what does it mean for digital advertising? ATT is Apple’s me...

Across the ditch, Google got itself in trouble recently with the Federal Court finding Google misled Android users about how and when it was collecting personal location data about its users. When people set up a new Android phone or tablet, they were led to believe “location history” was the only location tracker; when in fact another account location setting was by default turned on. The Australian Competition and Consumer Commission has confirmed it will be seeking penalties against Google and it's unlikely to be trivial. AP Apple's new game-changing tool tells you if an app wants to...

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where we are as an industry right now. The third-party cookie was the measurement and targeting currency for the better part of twenty-odd years. And now that currency is about to be taken out of circulation. I still think people in the industry haven’t quite grasped what is coming next. Display advertising will be forever changed because of privacy. Retargeting is don...