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InfoSum is touting data cleanrooms as a way for brands to share first-party data insights without fear of off-platform leaks. The Drum questions Nick Henthorn, sales director at InfoSum, about its approach to data processing after pharmacy giant Boots signed up.
Traditionally linear TV has been easily recognized and defined. But as the TV universe – and the channels, services and platforms within it – continues to expand, the very definition of TV is thrown into question.
Following its acquisition of CTV platform Publica, Integral Ad Science (IAS) has built a CTV measurement tool that enables live data reporting.
Sky Media is ushering in a new era of ‘smart sponsorships’ by bringing the addressable TV technology underpinning its AdSmart solution, which plays adverts only when selected audiences are watching, to sponsored content.
LiveRamp is introducing new streaming forecasting tools as well as data sharing and measurement frameworks within its TV platform. The move aims to create greater visibility for media buyers, sellers and programmers alike and improve advertising outcomes.