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The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.7 million
This year’s event had the added attraction of pop superstar Taylor Swift in attendance.
Super Bowl is the last bastion of old school media extravagance. From PR Week
The longest Super Bowl game will also go down as the most-watched program in U.S. television history.
Super Bowl LVIII shattered a record with a massive viewership over the weekend, and here's a look back at some of the other most-watched events in television history.