Page 20 - Adobe Experience Platform News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PHOTO: Sundry Photography Adobe holds its annual Adobe Summit this week, held in a virtual setting for the second consecutive year due to COVID-19 precautions. And though it’s sad that more than 20,000 attendees, who usually descend upon Las Vegas to get the latest from the digital customer experience software giant, won’t get that chance — missing out on incredible food, entertainment and in-person appearances from famous people, to boot — it’s kind of fitting that Adobe’s tasked with putting on a digital show again. Can they walk the walk? After all, thatâ€�...

CMO's top 8 martech stories for the week - 29 April 2021 All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign ActiveCampaign raises US$240 million The biggest funding news this week is from ActiveCampaign, which has raised US$240 million in a Series C round to develop its customer experience automation (CXA) offering. The round, which brought total financing raised to date to US$360 million, was led by new investor Tiger Global and included new participation by Dragoneer. The Series C investments were completed at a...

Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey anlaytics and optimisation, ecommerce and marketing workflow management Customer data management, reporting and actionability was put firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities. A decade on from its push into the digital marketing category, the...

Adobe's latest offering comes as third-party cookies are slowly being phased out and consumers today seek more personalised brand experiences.

Epsilon and Publicis Sapient Partner with Adobe to Power the Next Generation of Personalized Customer Experiences Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis Groupe's Long-Standing Relationship with Adobe Powered by Epsilon's CORE ID, Publicis Sapient to Deliver Customer-Centric Digital Transformation for Clients News provided by Share this article Share this article DALLAS, April 27, 2021 /PRNewswire/ -- Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Public...