Page 33 - Adobe Summit News Today : Breaking News, Live Updates & Top Stories | Vimarsana

3 ways Booking.com is improving its B2B marketing game Director of digital experience shares how the travel marketplace is using data and technology, context and experimentation to improve its engagement with 2.5 million global partners Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners. Speaking at this week’s virtual Adobe Summit, Booking.com director of digital experiences, Lydia Kroos, s...

Read later Audio version Summary: Intense timescales, unprecedented distribution numbers, and the need to cater to local markets on a global scale. How AstraZeneca met the challenge head on with Adobe. (Image by fernando zhiminaicela from Pixabay ) If you hadn't heard of AstraZeneca 12 months ago, you almost certainly have now. Following a partnership with Oxford University, the pharmaceutical company was one of the first in pursuit of a vaccine to tackle the ongoing COVID-19 pandemic. It hasn't always been an easy road, with suspensions and legal challenges in the mix, but no one can deny ...

Read later Summary: How the Royal Institution of Chartered Surveyors (RICS) delivered its digital transformation program in weeks rather than years due to COVID-19. (Image sourced via RICS website) The Royal Institution of Chartered Surveyors (RICS)  is working with Adobe to create a platform that supports the rapid digitization of people, processes and products. Aidan Connor, Head of Digital Solutions at the Royal Institution of Chartered Surveyors, recognises that gearing up for digital transformation is never straightforward - but it's particularly challenging in a 150-year-old instituti...

By Ry Crozier on Apr 30, 2021 1:30PM Stephen Eyears (Credit: 7-Eleven Australia) Sets ambition to drive 28 percent of payments digitally by 2030. 7-Eleven Australia is set to expand its mobile checkout payment option to more convenience stores from mid-year, part of a drive to make 28 percent of all transactions it processes digital by 2030. The ‘cashless and cardless’ concept - branded mobile checkout - first started trials two years ago at a store in the inner Melbourne suburb of Richmond, and has since been expanded ...

Tourism Australia, 7-Eleven and Telstra on balancing data-driven engagement with consumer consent Panel of digital executives share the role of first-party data and personalisation in their customer experience approaches against consumer consent and control of their privacy From left: Adobe's Suzanne Steele, Tourism Australia's Paul Bailey, Telstra's Jenni Barnett, 7-Elevn's Stephen Eyear, Adobe's Duncan Egan Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Austra...