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At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.
Plus, what Apple's App Tracking Transparency means for advertisers
Walgreens was among the brands talking about embracing a digital-first world at Adobe Summit 2021 as the content and marketing tech giant announced several product updates
Read later Audio version Summary: Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say? (Lincoln Financial (right) at Adobe Summit '20) Virtual events are notorious for being light on news. I'm not sure you can say that about Adobe Summit 2021. My colleague Phil Wainewright's keynote review is packed with updates. We haven't even delved into the "cookieless future" privacy debate - a topic of intense interest to Adobe Summit attendees. Meanwhile, I ...
TA Digital to Showcase its 'D2C in the New Normal' Solution at Adobe Summit 2021 News provided by Share this article Share this article NEWARK, Calif., April 27, 2021 /PRNewswire/ -- Global digital transformation agency TA Digital today announced that it will showcase its Adobe accredited 'D2C in the New Normal' solution at Adobe Summit. Built on their multi-solution TA Digital Ascent, 'D2C in the New Normal' is a fixed price, fixed scope, and fixed bid solution to help organizations design intuitive customer experiences in the New Normal. The offering is modular, allowing businesses to sel...