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Albert Bourla, Pfizer Albert Bourla, chairman and CEO, Pfizer, was in conversation with Adobe’s chairman, president and CEO, Shantanu Narayen, during the virtual Adobe Summit held between 27-29 April.   The conversation kicked off with Narayen asking Bourla about his first reaction when he heard about the Covid-19 pandemic.   “Like everyone else, we heard about what was happening in China and thought it was a country-specific problem at first. However, it concerned us right from the beginning because we have large operations in China with thousands of people. We were concerned abou...

Malcolm Gladwell Malcolm Gladwell, journalist, bestselling author and public speaker spoke to audiences at the Adobe Digital Summit for 2021, held between April 27-29. Gladwell’s session, ‘A Crisis is a Terrible Thing to Waste’, centred around how the Covid-19 pandemic has presented businesses with an unexpected opportunity: a chance to rethink and re-write their organisational rulebook. At the back of this, what should businesses be doing with this rare chance of a different world as they stand at the cusp of change?   Gladwell kicked off his session with a simple question: what wo...

The consumer products giant has migrated hundreds of websites to a new content management platform to help support improved customer experiences.

Read later Summary: Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally? (Image by Eveline de Bruin from Pixabay ) Ben & Jerry's is known the world over, with its colorful tubs of ice cream and unique flavours having attracted a loyal customer base for decades. The company started back in 1978 in Burlington, Vermont, by Ben Cohen and Jerry Greenfield and has since scaled to a global empire, which is now owned by Unilever.  However, it's a company that has strong values at its cor...

PHOTO: Sundry Photography Adobe holds its annual Adobe Summit this week, held in a virtual setting for the second consecutive year due to COVID-19 precautions. And though it’s sad that more than 20,000 attendees, who usually descend upon Las Vegas to get the latest from the digital customer experience software giant, won’t get that chance — missing out on incredible food, entertainment and in-person appearances from famous people, to boot — it’s kind of fitting that Adobe’s tasked with putting on a digital show again. Can they walk the walk? After all, thatâ€�...