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A Publisher's Unvarnished Take On The Cookidentity Crisis

and contains fresh ideas on the digital revolution in media.
Today s column is written by Nicole Lesko, SVP of data, ad products and monetization for Meredith.
As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced emails hashed up and shared with all). Or how Google, Apple and Facebook are dictating the future of the open web from behind their walls.
So what do I think? In the case of removing unconsented downstream identity and data sharing from digital advertising, I say “Bravo!” ....

Nicole Lesko , Techlab Rearc , Nicole Lesko Meredith , Phone Tap , Open Bidding , Ads Data Hub , நிக்கோல் லெஸ்கோ , நிக்கோல் லெஸ்கோ மெரிடித் , ஒன்று தட்டவும் , திறந்த ஏலம் ,

Kantar y Google lanzan una medición independiente para proteger los datos del usuario

Kantar y Google lanzan una medición independiente para proteger los datos del usuario
inversorlatam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inversorlatam.com Daily Mail and Mail on Sunday newspapers.

Ads Dates Back , Share Linkedin Twitter Facebook , Ads Data Hub , Google Ads , Moonshot Project , New Step , Average Reactions , மூன்ஷாட் ப்ராஜெக்ட் , புதியது படி ,

Google Chrome's Justin Schuh on Privacy Sandbox developments

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The race is on to find an alternative technology to replace the third-party tracking cookies advertisers use to target and measure online ads.
Google, owner of the world s most popular web browser, set the countdown clock ticking last year when it said it would end support for third-party cookies in Chrome by 2022. It s been experimenting with tools in its Privacy Sandbox that are designed to allow advertising to continue to work on the web but in a less privacy encroaching way.
Last month, Google said one of those new techniques Federated Learning of Cohorts (also known as FLoC) was nearly as effective as cookie-based approaches in its own tests. FLoC uses machine learning algorithms that run on a user s device to cluster people into interest-based groups based on behavior like their browsing history. It s now preparing to let other adtech companies experiment with some of its proposals. ....

United States , United Kingdom , Justin Schuh , Federated Learning , Privacy Sandbox , World Wide Web , Google Chrome , Privacy Sandbox Like , Ads Data Hub , Microsoft Edge , Tb2020 Media And Advertising , Edit Series , Programmatic Advertising , Sp Ing Wb 2020 , Larao X27 Reilly , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , ஜஸ்டின் ஸ்சு , கூட்டமைப்பு கற்றல் , ப்ரைவஸீ சாண்ட்பாக்ஸ் , உலகம் பரந்த வலை , கூகிள் குரோம் , ப்ரைவஸீ சாண்ட்பாக்ஸ் போன்ற , மைக்ரோசாஃப்ட் விளிம்பு , தொகு தொடர் , ஸ்ப் இங் வ்ப் ,

Google and Kantar improve YouTube ad measurement

Google and Kantar improve YouTube ad measurement
February 8, 2021 2:38
Google and Kantar have given marketers access to YouTube ad performance across all devices and platforms.
The announcement:
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s Project Moonshot is the advertising industry’s most advanced independent platform for measuring digital advertising effectiveness without the use of cookies.
With immediate effect, advertisers can independently measure ad campaign performance on YouTube, across all devices and platforms, through Kantar’s Brand Lift Insights, the world’s leading ad effectiveness measurement solution, with a normative database of more than 25,000 digital campaigns. ....

Jane Ostler , Ads Data Hub , Project Moonshot , Brand Lift Insights , Data Hub , Google Ads , Global Head , Advertising Effectiveness , Media Reactions , ப்ராஜெக்ட் மூன்ஷாட் , பிராண்ட் தூக்கு நுண்ணறிவு , தகவல்கள் மையம் , உலகளாவிய தலை , மீடியா ரியாக்ஶந்ஸ் ,

Kantar and Google Launch Independent Brand Lift Measurement of YouTube Ads

Kantar and Google Launch Independent Brand Lift Measurement of YouTube Ads
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Jane Ostler , Ads Data Hub , Project Moonshot , Brand Lift Insights , Data Hub , Google Ads , Advertising Effectiveness , Media Reactions , ப்ராஜெக்ட் மூன்ஷாட் , பிராண்ட் தூக்கு நுண்ணறிவு , தகவல்கள் மையம் , மீடியா ரியாக்ஶந்ஸ் ,