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Business Digest: Bay company launches wine cellar to global door venture 8 Feb, 2021 12:00 AM 5 minutes to read Got business news? Email businessBOP@nzme.co.nz Photo / Getty Images NZ Herald A new innovative online wine marketplace designed to connect global connoisseurs with Kiwi vintages is being launched by Tauranga entrepreneur Grant Rimmer. Wine Collective Direct founder Grant Rimmer. Photo / Supplied Rimmer, who has years of industry experience, is the mastermind behind Wine Collective Direct which would export fine Kiwi wines to doorsteps around the world. He said the digital solution – designed to help New Zealand wine producers reach, connect and transact directly with global consumers – comes amid the increase of online shopping in the alcohol category.