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Under its Next Generation Storefront initiative, ATPCO aims to set clear and standardized definitions for attributes that shoppers might prioritize in a flight.
Industrywide, the pandemic largely put the NDC project on ice. Photo Credit: Rawpixel/Shutterstock Assessing the progress of IATA's New Distribution Capability standard over the course of the pandemic really depends on who you speak to. While IATA has said the technology standard reached its target of 20% of NDC bookings in the indirect channel by June 2020, it was for mostly domestic leisure bookings. The organization is now talking much more about airline retailing and its "airline retail maturity program." But there's little doubt that momentum for the standard was lost during the pandemic...
| American has asked the court to issue a temporary injunction, pending trial, that will prevent Sabre from further use of its New Airline Storefront. Photo Credit: American Airlines American Airlines has asked a Texas court to block Sabre from using its New Airline Storefront (NAS) display in GDS search results. The carrier alleges that new display interface, which Sabre designed with assistance from Delta, biases search results toward Delta in violation of Sabre's contract with American. American is also asking the court to block Sabre from paying incentives to travel agents who sell high-v...
American Airlines suing reservations company Sabre for new service that favors Delta Kyle Arnold, The Dallas Morning News © Smiley N. Pool/TNS Passengers exit the inter-terminal Skylink people mover at DFW International Airport. American Airlines is suing neighboring reservations technology provider Sabre Holdings over a new technology portal that the carrier says favors competitor Delta Air Lines. In a lawsuit filed this week in Tarrant County, Texas, American claims that a “New Airline Storefront” by reservations firm Sabre hurts American with “inaccurate and mislea...
Delta Air Lines, Sabre sign transformative agreement to drive value creation Delta Air Lines and Sabre have signed a transformative global distribution agreement that will evolve their long-standing partnership and drive change in the travel industry through commercial and technological innovation. The new, value-based, multi-year distribution agreement represents an industry-first model that creates value for the entire travel ecosystem, including travel agencies and travellers. âOur vision is to shift the mindset of the entire ecosystem toward modern ret...